As an artist one of the most important parts about making it into a career or way of generating additional income is through sales. For the longest time art galleries and art walks have been the main source for an artist to display and offer his or her work for sale. Personal websites and Facebook pages now offer a more effective way to create sales if you do the upfront work correctly and can remove the need to rely on art galleries which can sometimes cost money or split the revenues with the artist.
Our friends at Searchbounce, the search engine optimization experts in Richmond, San Antonio and Baton Rouge, have provided their Google ranking expertise on how artists can create a strong online presence and promote their work through search engine optimization.
- The Best Keyword Is Your Name
If you’re on social media, have done art shows and have gained some name recognition then you probably already have an audience that’s searching on Google for your work. The best way to capitalize on this is to create a webpage that is www.yourname.com because that’s the easiest way to rank your name while making it simple for anyone that might be looking for your work online.
- Businesses optimize websites; Artists optimize images
A piece of artwork that gets sold online usually started with someone searching the name of an artist or the style of art they’re interested in. A successful online artist will be one that has a few pieces showing up for a local city search. This is done by making sure each art piece has the proper title and meta description which is what search engines use to figure out what the image should rank for.
The easiest way to accomplish this is by saving each of your filenames by “Art piece description – Artist Name” then making the alternative text a natural keyword that pertains to the art piece. Here is what it will look like:
<img title=”image title” alt=”alternative text” src=”http://www.yourwebsite.com/image-file-name.png” width=”300″ height=”300″ />
- Social Media Master
Not only is social media a platform where your art can be shared more easily but using the trust of sites like Facebook, Instagram, LinkedIn, Twitter & Google+ will greatly benefit your personal website once a link is posted. According to Searchbounce (http://www.aboutus.com/searchbounce) the key with social media is making sure you’re active and the sites are just ghost pages with infrequent updates. It’s about getting an active and engaged following. Remember to apply bullet point #2 to any uploaded images.
Video sharing is by far the easiest way to get a lot of information across in an interactive and easily digestible way. Video is hands-down the way to go when looking for a way to get higher conversion and turning visitors into customers. The other benefit of YouTube videos and your own channel is that it proves additional links that will help power your homepage to improve ranking.
- Amazon & Ebay
Using places that customers are already going to buy products is sometimes the only thing you need to sell. Keep in mind that when using Ebay and especially Amazon your customer reviews are vital in the beginning. Things like shipping as quickly as the orders come in, offering money-back guarantees and free shipping are par for the course so keep that in mind when determining a price.
Those are the 5 things local artists can do to boast business in a relatively short time. For more information about search engine ranking follow the link to find the list of internet marketing services Searchbounce provides and why they have been awarded “The Best Advertising Agency” in Baton Rouge, San Antonio and Richmond in 2015.